Say goodbye to delegate bags, pens, flyers and all things that no one ever looks at when attending an event. Want to make splash at your conference, tradeshow, meeting or event? Look no further than the fanny pack!
1. Customize your pack
What better way to show off your brand, logo or event than customizing a fanny pack that you can hand out as gifts or takeaways at your event. Not only will people love them, they will continue to wear them long after your event is over, sharing your brand with the world. Just be careful if you are using them for a wedding – people may not walk around with Mr. and Mrs. headshots around their waist.
2. Incorporate your sponsors/partners
Think of the possibilities! You can include funky items from your sponsors in the fanny packs when handing them out! We have seen travel kits, festival survival guides, tradeshow information and beer kits! This is where you can get creative!
3. Exhibitor Kits
What cooler way to involve your exhibitors at a tradeshow than giving them their kit in a fanny pack? You can give them an exhibitor prospectus, show room map and other cool items in their fanny pack. They can also wear it for the duration of the tradeshow.
4. Gamification USE AN EVENT APP!
In the app you can integrate the fanny pack as part of your overall marketing strategy and get attendees to meet people and network around the fanny pack. For example: each person could have a code or item in their fanny pack and other attendees must network with them to get the code to get points for a contest in the app! Think of the fun you could have.
5. Leverage its uniqueness
The fanny pack wave is here and using fanny packs as part of your event strategy can set you up to be totally different! Talk up your packs before the event or perhaps even use them as a mail out item to entice people to attend. You could send out “pre-conference kits or invitation” in the fanny pack. Imagine your event is in Miami, how cool would it be to get a fanny pack invitation? The sky is the limit!
Don’t underestimate the power of the pack!